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“The theory of the borderline means that we, as an Italian design company we have a destiny, and this destiny is to live and to work as close as possible to the borderline. The borderline is dividing two very different areas: the area of the possible and the area of not possible. The area of the possible is being represented by new projects and ideas, that in the end people will understand, will like, desire, and then maybe buy. And the area of not possible being represented by new projects that people are not ready to understand.”

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