Currently based in Hong Kong, central St. Martins graduate Toby Ng was given a brief to design something which needed improvement. Toby thought about postage stamps and how people lick the back of the stamps.
“The act of licking stamps, is loved by some and disgusts others. Even though nowadays there are sticker stamps, those old-fashioned lickable stamps will never die. So if we have to lick it anyway why not make it tasty so we can all be happier.”
Toby has designed a set of stamps called Chocolate Mail, which comes in 3 flavours – dark, milk and white chocolate.
They are a set of 24 1st class stamps that are designed to look like a bar of chocolate, packaged as an envelope.
Red Dot Award: Communication Design 2009